Realtor Postcards have been used by agents for decades to create new business. Used correctly, these mailings can be a very effective marketing tool. However many agent waste thousands of dollars each year creating poorly designed postcards. This article provides the basic rules you should follow for every single Realtor Postcard you mail.
What You Have Done:
Always remember that the your target audience is highly skeptical of any direct mail they receive. As they sort through their daily mail, you have less than one second to get their attention. For a Realtor Postcard, this should be a short, one sentence blurb of your recent success. Here are some examples:
-Just Sold!
-Under Contract Guaranteed!
-Just Listed!
-See Why Your Neighbor Used Me!
These headlines summarize your achievements and why the seller should pay attention to your card. If you just sold or listed a nearby house, it will grab the recipient's interest and they will continue to read your mailing.
Make sure that you highlight any special accomplishments you've had in their neighborhood that are significant to them. Sellers don't care if you have the latest certifications but will certainly notice if you just sold a home down the street in 30 days.
Free Offer:
People loves free information. On a Realtor postcard you can offer all kinds of free information. Let sellers know that if they contact you, you can supply them with:
-Free Value Evaluation of their House
-Free List of Sold Houses in their area
-Free Market Statistics for their neighborhood
Quite often sellers aren't looking to sell their home now, but will be in less than a year. Having them contact you now is crucial. Obtaining their contact information is key. Send them complete market updates each month. Check in with them on a regular basis. Many times Realtor postcards don't create instant business, but the contacts they create can be invaluable months later.
Call To Action:
"A Call To Action" portion of a Realtor postcard is the most significant element and the most often neglected. Many agents assume that a seller will contact them if they're interested. A call to action can enhance your return rate on your mailings by 200% - 300%.
Some of the most effective call to actions we've used:
-Contact Us Now To See If Now Is the Right Time for You To List
-Visit Our Web Site for Daily Market Updates
-Contact Us Now To For the Latest Market Stats
Always include at least one call to action on every side of your postcard!
Save Money on Realtor Postcards:
If you're going to be successful in any mailing campaign, you need to be consistent. That means sending mailings to the same homes every month for at least a year. This can get costly. Here are a few tips we've found to save money on Realtor postcards:
-Use coupon websites. There are sites available that offer daily deals and discounts for online postcard suppliers.
-Use Bulk / Standard Postage. Make sure that whatever printer or mailing company you contract with offers bulk rate postage. This can save you over 20 cents per mailed piece.
-Use Color on One Side Only. Most printers can print color on the front and black and white on the back. The cost savings can be considerable.
If you use these strategies each time you send out a direct mail piece, you'll see your rate of return drastically increase.
My Real Estate team closes well over 100 transactions a year by using Realtor Postcards. We keep a review site up to date to help other real estate agents save money on Realtor Postcards. You can read our Realtor Postcards Coupons and Reviews site here. - Get more articles at Read Articles.com
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